Digital + Social
Strategy + Cultural Insights
Motive’s Digital + Social Studio is a team of digital savants uniquely equipped
to expertly understand, navigate and optimize the digital and social ecosystem.
Always ready to take on what’s next. Never losing sight of what works.
Motive designed more than 250 unique labels with icons and statements inspired by the season, each one printed with a QR code that deep-linked to its own exclusive augmented reality effect on Instagram—making us the first brand to ever integrate with the platform in this way.
Motive created an ultra-collectable bottle series that celebrated each of the 50 DEWnited States, launching a promotion that encouraged fans to collect them all for a cool $100, plus the chance to experience them in full AR through a Walmart-specific program.
From a new ecomm website to social media, Motive helped DEFY launch the world’s first mainstream hemp extract performance beverage built specifically to help athletes reach their top potential.
Gift it forward
This holiday season, Motive and Pepsi teamed up to transform their 12-packs into gifts worth up to $25,000—inviting fans to scan them and decide if they want to keep the cash, or gift it forward.
To bring the art of Zhang Huan to life at the pop-up location in JFK, Motive created a web AR experience that allowed fans to immerse themselves in the beauty of the design to celebrate the lunar new year.
Motive and Highland Park took four Modern Vikings into the woods to build their own Valhalla—then gave social followers a chance to uncover its location for an unforgettable whisky weekend.
Del Mar Collection
Costa launched an all new line of sunglasses called the Del Mar Collection and engaged Motive to source eco-concious social influencers to feature each of the new products.
AMP Energy Organic
Using digital surveys, creative pre-testing and media in market, Motive is helping inform the AMP ENERGY Organic Communications Strategy.
Motive partnered with chocolate brand Lily's Sweets to create a modern, visual web experience, bringing together new branding alongside dynamic e-Commerce to help the brand drive digital sales.
Behind the City Website
Motive extended the mystery and magic of The Macallan's Behind the City immersive theater experience into the digital world with a dedicated microsite.
Nio set out to announce their all-new line of electric cars at SXSW—and Motive employed cutting-edge touchscreen technology to help fans interact with it firsthand.
Physics, Engineering and Spirituality
Perfect Balance World is on the forefront of innovation in the yoga industry, and they've called on Motive to create content that matches and celebrates that sentiment.
Side by Side Project
Motive worked alongside filmmakers Glenn and Julie Morey to showcase the compelling stories of 100 Korean adoptees, delivering a seamless, innovative destination for their film Side By Side.
True Food Kitchen
Motive completely overhauled True Food Kitchen's web presence, creating a destination that introduced its ethos and told its story while inviting guests to join the True movement.
Fun with Food
Over the past 10 years, Motive has taken the Van's community from hundreds to hundreds of thousands—bolstered by fan-favorite Fun with Food posts, historically driving 10%+ engagement on each post.
MTN Dew & Doritos
Motive brought Mtn Dew and Doritos together for an epic promo, creating the concept and digital presence—inciting fans to purchase products together, collect coins and score at amazing rewards.